Search engine optimisation or SEO is one of tool that has aided the development of e-commerce. It has helped to make the internet a global market. Through its various policies, it has dramatically reduced the stress internet users go through to get information from the web by using multiple requirements to filter search results according to how well they meet these requirements. These requirements are ranging from website loading speed, keywords relatedness, content and so on.
It has also given rise to a substantial number of SEO agencies.
These are professional agencies that undertake to manage the websites of organisations and establishments to make them search engine and user-friendly. Despite its immense contributions, SEO contains a lot of risks. Some of the significant risks will stated in this article.
In every venture, SEO runs the number one risk of not being successful. There is no assured success because you’re using SEO or a good SEO agency is managing your website. Even a good e-commerce agency does not guarantee you success. The use of SEO may ensure success, or it may fail. Besides the fact that you’re not assured victory, you’re also not confirmed the desired success you projected when you decided to venture into using SEO.
Your target from the onset may either be realised in full, partially realised or not realised at all.
Even when your SEO strategy works, you’re still not assured of permanent success as various search engines continually revise their algorithms and you on your path have to keep changing your approach or risk dropping your spot in the ranking.
It is no longer news that search engines favour brands that are bigger, more popular and well-established brands more than the upcoming and developing brand. It is a big world out there, and the chances of you popping up as one of the top results over a phrase that is very common in the contents of virtually every website are hard if not impossible. This established brands usually leave their sites in the hands of professional SEO agencies not to mention the fact that they also employ the services of top-notch e-commerce agencies.
When they provide you with results based on the keywords used in your search, you’re more likely to find the domain names of well-known organisations and establishments on the first ten results. As such, you run the risk of being at the bottom or somewhere close to the bottom of your brand is not one that already has the attention of the general market.
Results Realization Period
Ask companies that have ventured into the use of SEO, and they’ll tell you that “patience isn’t just a virtue, its everything in using SEO”. This SEO is not one that brings quick results, in other words, it is not a quick fix solution. SEO campaigns don’t usually yield results till months after it has launch. Owing to this, you run the risk of giving up on it too quickly if you’re expecting it to bring immediate traffic to your websites.
Due to its longs process of actualization, the process of revising your strategy and refining your market becomes a severe issue.
This precarious situation because it will make you look unprofessional and waste your resources to launch a new campaign when the last drive that was started yet to bring the required dividends.
Here are some more SEO risks worth taking and those you should avoid.
- SEO Risks Worth Taking
- Making and Testing Small and Large Changes
- High-Quality Backlinks
- Enhancing the URL Structure of Your Site
- SEO Risks You Should Avoid
- Disallowing Neutral Backlinks
- Poor Doorway Pages
- Condensing or Deleting Content or Whole Pages
- Balancing Risk and Reward